Managing a restaurant is more than just opening the doors and waiting for the customers to come in. Marketing and advertising is a significant part of running a restaurant. Without the right advertising plan a restaurant’s success is greatly diminished. Luckily there are a number of effective strategies that you can implement to increase your restaurant’s exposure.View now restaurant deals.
- Creating Consumer Incentives: Many people will say they’re more likely to visit an establishment offering special deals. Of example, you can offer deals such as’ free appetizers,” children under a certain age eat free,” buy one get one free,” free soda refills,” free birthday meal,’… etc. You can also sell gift cards and hand out free gift vouchers. An example of a free gift voucher can be to’ buy an entrance and get a free salad.’ Offering customer incentives encourages repeated visits and customers will bring dining with them to other people. By making a small incentive investment, you’ll earn huge rewards.
- Online Promotion: The Internet provides a wealth of resources which can be used by a restaurant to increase exposure. Create a website where you can discuss your restaurant and provide information on upcoming events and special deals. You can also collect email addresses where newsletters can be sent out. You can offer special discounts online to your website members by email, which they can print out. Also, you can access social networking sites like Twitter, Facebook and MySpace. These networking sites can be used to gather members and followers with whom you can interact and update them on special events and promotions. You can also create a restaurant-focused blog, and write about issues related to restaurants such as healthy eating, recipes… etc. Make sure you use plenty of keywords targeting your geographic area. It is also critical that you add your business to the local business directories online. Most directories even provide a map of your restaurant online where people can get directions.
- Local Techniques for Promotion: There are a number of things you can do to support your local business. Place business cards and menu fliers for example in hotels, tourist offices, supermarkets… U.S. You can also hold a special buffet event where people will be able to pay a small fee to sample different types of food you serve. Make your restaurant available for events relating to charity, sport and community. You can also organize public events where you can display a restaurant banner and hand out free things with your restaurant’s name. Types are mugs, t-shirts, notepads, etc…